Extreme Personalization: 10 Ideas to Customize Engagement for Attendees
The first wave of young Gen Z adults graduate college this year and will start entering the work force. And pretty soon, they’ll be registering for your events.
Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic
The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at...
Dream Team: The Sharpest Minds in B-to-B Events
B-to-B event marketers have a direct impact on business—and the world— serving as the stewards of their brands, bottom lines, communities, attendees, and oh yeah… the earth.Introducing the 2020 Dream Team… The Sharpest Minds in B-to-B Events
If EM started its own brand, these are the marketing trailblazers we’d hire to run the show