April 15, 2020

EM Buzz – 4/16/2020

04.16.20 Got the quarantine blues? Here’s the good news: 78 percent of Americans say they plan to attend as many or more live events when the threat of COVID-19 passes. The timing is uncertain, but we’re bracing for a comeback of epic proportions. Jones Soda Cracks Open a Sim Racing Digital Sponsorship If there’s a silver lining to the...

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April 14, 2020

Adobe Summit’s Six Top Digital Marketing Trends for 2020

When executives from Adobe and AI content platform Persado sat down last December to discuss the top five marketing trends that will impact business in 2020, they settled on topics related to data maturity, agile marketing and AI-driven content. But then, 2020 actually happened—and brought a global pandemic with it. “With the pandemic crisis before...

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April 13, 2020

EM Video Showcase – 4/15/2020

The world changed in a heartbeat. Stay engaged. We believe employees, customers and partners need to stay connected with you now more than ever. As leaders in audience engagement for 30+ years via live and digital events, we’ve got answers. Watch to learn more.  Posted by: InVision Communications EVENT MARKETER ADVERTISE CONTACT US         ...

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April 13, 2020

How Chaco Footwear Gave its Canceled Experiential Programs New Life

The first quarter of the year was going to be a major kicking-off period for Chaco’s 2020 experiential programs. The Michigan-based outdoor lifestyle footwear brand was gearing up to launch two tours—one from SXSW, and one from Portland—when event cancellations and restrictions in response to the COVID-19 pandemic came down in domino effect. The easy...

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April 13, 2020

Research: 15-Plus Data Points on the Impact of COVID-19 on Marketers

The situation with COVID-19 is so unpredictable, that many marketers can’t foresee what’s going to happen in a few weeks, let alone a few months. But a number of reports that have recently emerged are helping shape the predominant headlines on the pandemic’s impact for marketers and the industry at large. Let’s dig in. You...

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