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| 04.16.20 |
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Got the quarantine blues? Here’s the good news: 78 percent of Americans say they plan to attend as many or more live events when the threat of COVID-19 passes.
The timing is uncertain, but we’re bracing for a comeback of epic proportions.
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Jones Soda Cracks Open a Sim Racing Digital Sponsorship
If there’s a silver lining to the mass shut-down of events across the globe, it’s that it allows companies to expand their marketing portfolios. Such is the case for Jones Soda, which leveraged its debut in esports to serve as title sponsor of a five-week sim racing qualifier competition… Read more.
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Event Profs Count the Days Until the Industry's Comeback
A recent crop of studies is shining a light on how the coronavirus is affecting marketers, and the event industry at large. One encouraging insight: 83 percent of Americans who are currently required to work from home miss attending in-person meetings and conventions… Read more.
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PARTNER CONTENT
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Turn-Key B-2-B Roadshows and Mobile Meeting Spaces
B-2-B marketers and sales executives are rethinking their engagement strategy and looking for new creative solutions to reach their customers. A custom roadshow experience is a cost effective and responsible way to stay relevant and keep your sales plan moving.
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From Pause to Pivot: Digital Marketing Trends Shaping 2020
The digital marketing trends shaping the world today aren’t exactly what Adobe predicted before the pandemic struck. In a session from the Adobe Digital Summit, the brand dives into the trends taking priority this year. Taking the No. 1 spot? Brand purpose and resilience… Read more.
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EMS Sneak Peek: Strap on Your Immersive Content Goggles
Virtual engagement is the new norm for the industry, but for AT&T, virtual training is nothing new. In this EMS sneak preview, we look at the AT&T University program, which touches 250,000 employees and contractors. Take a peek at the first-ever #EMSLivesOn Virtual Pre-con… Read more.
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Coronavirus: How the Industry is Showing its Heart of Gold
Event marketers don’t stand idly by when disaster strikes, and they’re proving as much with relief efforts spanning the production of personal protective equipment, online hubs, hot meals for healthcare workers and beyond. And this is only the beginning of what's to come… Read more.
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Account Executive, achung@accessintel.com |
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