EM Sizzle Newsletter – 2/13/2026
02.13.26 Did you catch the Uber Eats commercial during the Super Bowl, where Matthew McConaughey explains to Bradley Cooper how football is a ploy to sell food? Well, the brand brought the “food-ball” conspiracy to life with an activation at Super Bowl Experience that invited fans to explore evidence ranging from fork field goal posts to food-related names on...
How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans
Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.
The Brief: Spicy Brunches and Home DeCoors
This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
Experiential Marketing Trend of the Week: Mountaintop Activations
Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes. Between the hype around the 2026 Winter Olympic Games, the revamp of X Games Aspen and a particularly snowy season for much of the U.S., it’s no wonder event profs are embracing the cold weather...