Throwback: Six Trade Show Exhibit Trends from 2016
Have you dug up your 2016 photos yet? Trade shows were booming, the next generation to be catered to was millennials, the Electronic Entertainment Expo was still around, VR headsets were all the rage, and Pokémon Go was expected to take augmented reality mainstream. Some things, however, were still relatively the same as they are...
Event Measurement News: Event Marketer and the EMMC Join Forces for a Third Year
As the official U.S. media partner of the EMMC, Event Marketer will continue to roll out event measurement education, research and peer-to-peer initiatives for corporate event marketers working across business events, trade shows and consumer activations.
Our Ride Through San Francisco on the Fashion-driven Smirnoff Trolley at Super Bowl LX
Experiential real estate is both in demand and sometimes too expected during the Super Bowl, but Smirnoff carved out a local niche for itself as the Official Vodka Sponsor of the NFL when it pulled into San Francisco on a fully branded trolley. The Super Bowl LX campaign targeted influencers and aligned the brand with...
How Uber Eats Invited Fans to Investigate a Super Bowl Marketing Conspiracy
Was football invented to sell food? That was the question at the center of Uber Eats’ activation at Super Bowl LX Experience at Moscone Center in San Francisco. The brand asked football fans to get to the bottom of the conspiracy, inviting them into an enclosed footprint with exterior and interior walls covered in large-print...