"Lead with experience" was the first brand message to hit our editor's gaze at Retail's Big Show (NRF), and its one we're seeing playing out across show floors this year. Brands are also continuing to lead with intentional giveaways this year. A favorite so far: Sakrete's reusable totes at World of Concrete made from the same tear-resistant material as its concrete mix bags. A message worth carrying on.  Field Report Six Trade Show Booth Ideas from World of Concrete 2026 How much beer was consumed during the recent World of Concrete? That we don’t know, but hopefully it was a measurable KPI… Read More Field Report Goat Yoga, Cat Cafés: 11 Vet Exhibits That Shined at VMX 2026 Last year, VMX was all about the arts. This year, NAVC went all in on a Winter Olympics theme. How exhibitors earned medals with attendees… Read More Brand Q&A 10 Minutes with Todd Fairbairn, Head of Brand, Emotiv Mobility The brand exhibit strategist talks TikTok content, measuring discussions, the FOMO effect in design, and plans to expand on its first year at CES… Read More Field Report Talking Shop: Seven Exhibit Trends Spotted at NRF 2026 Long lines for AI luggage tags, human-sized robots, big sports world integrations, and plushies were among must-see experiences (and gets)… Read More Partner Content Are You Designing for Earned Attention? NRF 2026 made one thing clear. Exposure is easy. Impact is not. Sparks unpacks why the future belongs to brands that create meaningful, experience-driven connections. When audiences choose to engage, attention compounds. Dive into insights from retail’s biggest stage and see how innovators are redefining what performance really means... Read More Ideas & Inspiration Throwback: Six Trade Show Exhibit Trends from 2016 Have you dug up your 2016 photos yet? Trade shows were booming, millennials were the next generation to be catered to, and VR headsets were all the rage… Read More Guest Column Why Measuring 'Mutual Value' is the Only Way Organizers Win If you organize events with exhibitors or sponsors, you already know the uncomfortable truth: success isn’t judged by a single audience… Read More ➱ Have a new booth design to share? ➱ Should we come see your booth? ➱ Want to suggest a story idea? Send a note to the editors. Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Jon McLoughlin: JMcLoughlin@accessintel.com. Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook