| Did you catch the Uber Eats commercial during the Super Bowl, where Matthew McConaughey explains to Bradley Cooper how football is a ploy to sell food? Well, the brand brought the “food-ball” conspiracy to life with an activation at Super Bowl Experience that invited fans to explore evidence ranging from fork field goal posts to food-related names on NFL jerseys. We explored it for ourselves, and something tasted off… Check out our walkthrough on Instagram and decide for yourself. |
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| Smirnoff pulled into Super Bowl LX on a fully branded trolley that took influencers and guests to a private activation just off the Golden Gate Bridge to unveil a custom-designed varsity jacket as part of the We Do Game Days fashion line… Read more. |
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“The NBA continues to be a great partnership for us because they have such a fun, engaged audience. And it’s not just about the action on the court; it is truly about the basketball culture. It’s about fashion, music, art and everything in between.”
–Andrea Wilson, Director-Sponsorships and Experiential Marketing, AT&T |
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| EMS Agenda is Live: The 2026 Experiential Marketing Summit is coming up May 18-20 in Las Vegas, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for brand marketers and event professionals. Plus, the Hall of Ideas will showcase the industry’s latest event tools and innovations. Register now at the early-bird rate. View the EMS 2026 schedule. |
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