Charity: Water Transports its Donors to Ethiopia with a 360-Degree Film
From an activation in San Francisco’s Mission District, Charity: Water transported donors to an Ethiopian village, where they could virtually experience the importance of access to clean water. The organization commissioned a 360-degree film to show the story of an Ethiopian woman’s daily journey for clean water and showed it off on a 40,000-pound HALO...
True Fit Invites Retail Executives to Take a Shareable Strut Down the Runway
True Fit, which provides “fit” technology to fashion retailers, wanted to engage execs at the National Retailer Federation expo. Its expo booth featured a catwalk and a 15-foot video tower wrapped with 1,500 pounds of LED tiles; guests were invited to walk the runway while 12 mounted DSLR cameras took photos that turned into animated...
Comcast Targets Dog Owners with a Bark-Activated Vending Machine
You might think Comcast would prefer its consumers to stay on their couches watching TV. But its campaign around the “The Secret Life of Pets 2” revolved around getting people into movie theaters. An in-home component was built around Comcast’s voice-activated remote controls, which let viewers speak the name of a program or channel to...
Dell Targets Gamers at SXSW With Demo Stations, Virtual Reality
Dell took over an event space across the street from the Austin Civic Center and turned it into the Alienware Outpost. The attention-getting technology started on the exterior, with a moon rover VR experience to attract guests. There were Alienware gaming stations, workstations where guests could draw freehand onto a screen and interact with a...