Sleep Number Wakes up Football Fans with a Clever VR Challenge - Event Marketer

Sleep Number Wakes up Football Fans with a Clever VR Challenge - Event Marketer
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Sleep Number Wakes up Football Fans with a Clever VR Challenge

EDTA_Best_Combo_Tech_B2C_Sleep_Number_2019
Brand: SLEEP NUMBER
Agency: IN HOUSE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2019
How do you entice people to think “mattresses” at a Super Bowl fan fest? Sleep Number set up a virtual bedroom, where a visitor could enter their name and favorite team before the space transformed,…
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