DuPont Uses Touch Screen-Topped Pedestals to Keep Consumers Informed
At its new Silicon Valley Innovation Center, DuPont is using six touch-screen-topped pedestals to inform visitors about the role its materials play in drones, VR goggles, “smart” clothing and other products. Displays were made to engage a wide range of attendees, from students to experienced scientists, and the presentations allow visitors to control the stories...
Cisco Invites Conference Attendees to Bust a Move with Gesture Technology
Among the coolest new touches at the 2019 Cisco Live, the brand’s long-running proprietary event, was a motion-capture experience called Move it to Make IT. Deployed inside the World of Solutions expo, where a sea of product demos and displays highlight the company’s products and solutions, the setup gave guests the chance to transform their...
IBM Leverages a TV Studio and Control Room to Deliver Conference Content
After a decade in Vegas, IBM moved its Think conference to San Francisco in 2019. The new digs meant 30,000 guests would spread across 12 different venues and more than 90 hotels. So the brand shared content at 13 indoor and outdoor locations on more than 400 screens, ranging from 46-inch monitors to 36-foot LEDs....
Microsoft’s DialStyle Web Experience Turns Consumers into Fashion Designers
“Make Believe Happen” leveraged NFL players’ interests in music, fashion and art to show how dreams can become reality. One of the components was a clothing design contest that used a web-based experience called DialStyle. Consumers could enter any word or phrase; a Microsoft algorithm found the top image result online and converted it into...