January 4, 2021

Google’s CES Booth Offers Demos, Meditation and a Theme Park Ride

Google’s assignment for CES was to highlight the full range of capabilities of Google Assistant. So it used 18,000 square feet of street-level space to set up a range of vignettes to show off how the digital personal assistant works in everyday life. Among them: On the Go, a Las Vegas-themed diorama where asking Google...

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January 4, 2021

Intuit Turns Heads at the Grace Hopper Celebration with a Giant Robot

At the Grace Hopper Celebration women in tech conference, Intuit built a 20-foot by 20-foot exhibit that leveraged a social media campaign featuring a female inventor and a giant robot. At the back, a partially opened roll-up door revealed the robot’s feet; an adjacent window showed the inventor inside her workshop. A faux brick exterior...

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January 4, 2021

Zillow’s Homey Exhibit Features Laminate Surfaces and Lush Greenery

For its 800-square-foot space at the NAHB International Builders’ Show, Zillow unveiled a booth with a suitably homey feel. Domestic touches included wood laminate flooring, mid-century modern furniture, blood wood laminate countertops, a 10-foot central gallery wall and lush houseplants. But the exhibit’s signature architectural element was a powder-coated aluminum roof frame. Hovering above the...

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January 4, 2021

Interac Turns Heads at Collision with a Showstopping Fabric Exhibit

For the first year of its title sponsorship of Canada’s Collision tech conference, Interac’s goal was to change customers’ perception of its brand—from payment application network to world-leading technology solutions provider. The design inspiration: That Interac and its partners work closely to build networks and data solutions that allow data to flow seamlessly and safely....

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January 4, 2021

Capcom Touts its Video Game Update with an 18-Foot Dragon Sculpture

In advance of the latest update to its Monster Hunter World online game, Capcom took over a 60-foot by 50-foot booth at the 2019 E3. The centerpiece (and biggest photo op) was an intricately designed sculpture of a dragon from the game, standing 18 feet tall and boasting a 40-foot wingspan, making guests feel they...

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