Munchkin’s Instagrammable Exhibit Spaces Feature Color and Whimsy
For its 52-foot by 68-foot booth at the Kind + Jugend baby products trade show, Munchkin used bright colors, touches of whimsy and its own products to create a series of beautiful and very Instagrammable spaces. One featured a mural by graffiti artist Carson Ting; in another, thousands of Munchkin’s colorful cups were arranged to...
Google Takes CES Attendees on an Amusement Park-Style Ride
After several years with a minimal presence at CES, Google came back in a big way in 2018. For its follow-up presence, the brand built another two-story structure with a total of 36,000 square feet of event space. The narrative through line: How people can use Google Assistant through all of the twists and turns...
Univision Leverages Synchronized Screens at its Immersive Upfront Event
Univision ditched the traditional upfront presentation in favor of a more immersive experience at a multi-level, museum-like event space in Manhattan. The 60-foot mainstage was backed by staggered 70-inch LEDs, and other design touches leveraged the building’s industrial architecture—like LEDs and video-reflecting mirrored panels on the structural pillars. Content could be controlled to sync across...
Walmart’s Mainstage Event Features Five Turntables and 33 Million Pixels
For Walmart’s annual three-day event, held at the University of Arkansas, stage design and technology components have become key factors in engaging the 14,000 attendees. The stage set for the meeting’s finale—a three-hour show—leveraged 140-foot by 20-foot LED screens displaying 33 million pixels. The staging utilized five turntables, including a 44-foot mainstage turntable that enabled...