Dell Targets Gamers at SXSW With Demo Stations, Virtual Reality - Event Marketer

Dell Targets Gamers at SXSW With Demo Stations, Virtual Reality - Event Marketer

Dell Targets Gamers at SXSW With Demo Stations, Virtual Reality

EDTA_Best_Combo_Tech_B2C_Dell_2019
Brand: DELL TECHNOLOGIES
Agency: LACY MAXWELL EXPERIENTIAL
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2019
Dell took over an event space across the street from the Austin Civic Center and turned it into the Alienware Outpost. The attention-getting technology started on the exterior, with a moon rover VR experience…
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