CBS Taps into Classic Content with a ‘The Price is Right’ National Tour
Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops across the nation. The experience is inspired by insights that show consumers have sought comfort in nostalgic activities, music and...
Forget the Next Normal, Bring on the New Now: Experiential Marketing Has Changed
The world has changed. Humans have changed. And event strategies have changed along with them…
How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan
It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering...
The 2022 B-to-B Dream Team
The 2022 B-to-B Dream Team: The marketers we’d pick if we started our own brand. View the story Menu INTRODUCTION CISCO SALESFORCE GITHUB DOCUSIGN ZENDESK BOOKING.COM NI BOEHRINGER INGELHEIM YAHOO HERE TECHNOLOGIES LinkedInTwitterFacebook THE EVENT MARKETERS WE’D PICK IF WE STARTED OUR OWN BRAND SPECIAL FOCUS: SUSTAINABILITY For b-to-b event marketers in 2022, work is...