Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House
They say everything’s bigger in Texas, and to celebrate the 90th anniversary of the Houston Livestock Show and Rodeo—and its 30th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. The larger-than-life, open-air footprint served as a destination where attendees of all...
EM Buzz – 4/7/2022
04.07.22 The world could use a little levity right now. And senior influencers are coming to the rescue with wholesome, nostalgic content. Check out eight "granfluencers" capturing the hearts of social media users, and the attention of brand partners. Dell Goes Multi-Dimensional and Multi-Channel for SXSW Dell Technologies returned to Austin with a new multi-level footprint...
Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events
Say hello to the eco squad—10 event marketing titans propelling their businesses forward while championing sustainability…Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events
For b-to-b event marketers in 2022, work is a complex balancing act. They are charged with creating a fresh experience for in-person attendees while delivering in virtual.