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| 04.07.22 |
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The world could use a little levity right now. And senior influencers are coming to the rescue with wholesome, nostalgic content. Check out eight "granfluencers" capturing the hearts of social media users, and the attention of brand partners.
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Dell Goes Multi-Dimensional and Multi-Channel for SXSW
Dell Technologies returned to Austin with a new multi-level footprint and a “chapter-ized” content strategy for its long-running lounge experience. Also on tap: demos, live music, a “Lite Brite” experience and an Elevator Pitch activation recorded inside a video confession booth… Read more. |
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Tito's Adds a Splash of Inclusivity to its PGA Sponsorship
The official vodka sponsor of the PGA Tour is bringing its new Stillhouse Lounge hospitality experience to fans at more than 15 tour stops, inviting golfers of all experience levels to enjoy the sport, which has seen a 10-percent increase in participation since the onset of Covid… Read more. |
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Organizing a 'Secret' Activation? Don't Promote it on TikTok
It was a good problem to have: During its two-day, speakeasy-inspired “Secret” Farmers Market where consumers could snag free whole foods, Kind Snacks anticipated hosting 500 people. Here’s what happened when the word spread on TikTok and 8,000 attendees showed up… Read more. |
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Come on Down! CBS Marks 50 Years of 'The Price Is Right'
Ready for a Showcase Showdown? CBS has you covered. The network
is celebrating the 50th anniversary of its beloved game show with a 50-stop nationwide tour that taps into classic content and gives superfans the chance to feel like real-life “The Price Is Right” contestants… Read more.
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Dream Team: Meet 10 of the Sharpest Minds in B2B Events
A hard truth: Most in-person events have a negative impact on the planet. So for our 2022 B-to-B Dream Team feature, we selected 10 marketing giants who are leveraging experiences to drive their businesses forward—and accomplishing it all through the lens of sustainability... Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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