10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo
On the agenda: trade show strategy for 2025, engagement tactics, budget (and tariffs impacts) and "intentional design."
Experiential Trend of the Week: Laundromats as Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are leveraging the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh spin...
Three Ways MegaFood’s Booth at Expo West 2025 Solved for Sustainability on a Budget
As brands navigate the challenges of sustainable exhibiting, plant-based vitamins and supplements company MegaFood showed off its commitment to the environment at Expo West 2025 without breaking the bank or sacrificing storytelling or sensory appeal. The brand’s new 20×30 booth was tailored to highlight innovation and community values while making sustainability a key part of...
Six Travel Hacks from Trade Show and Event Pros
When Visit Indy wanted to make a lasting impression on event planners attending industry gatherings, the organization came up with a Comfort Kit, a branded envelope containing thoughtful items that can significantly improve travel and on-site experience. From Tylenol to hair ties and rehydration powder, it was all the small things that make a big...