Guest Column: Five Insights on Measuring DEI in Events
There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.
EM Sizzle Newsletter: 04.19.2024
04.19.24 In celebration of Taylor Swift’s new album that dropped today, Spotify collaborated with the singer on a “library installation” at The Grove in Los Angeles. From April 16-18, fans enjoyed “swifting” through shelves stocked with books and visual surprises teasing the direction and inspirations of “The Tortured Poets Department.” 📷 Photo of the Week As part of...
The Brief: Denim Cafés and First Class for Dogs
This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.
CCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.