Watch On Demand: Redefining Fandom for Today’s Brands
Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations…
How to Create a Micro-experience: Four Tips from Nespresso
When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café last month, the footprint may have been small, but the feat was not.
EM Sizzle Newsletter: 12.06.2024
12.06.24 Since the Timothée Chalamet look-alike contest that took New York City by storm, copycat events have popped up around the country, from the Glen Powell contest in Austin to the Dev Patel one in San Fran. Luggage brand Away is jumping on the trend with a social media campaign featuring winners of the look-alike contests...
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.