The Brief: COLAsseums and StreamHouses
This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.
Full Coverage: The 2024 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.
The Movement Metric: A New KPI for Experiential Marketers
Movement is becoming the most valuable form of audience interaction and the next big measurement opportunity for event marketers. This guide introduces The Movement Metric, a simple but powerful KPI that transforms human movement into energy, data, participation, and purpose. Discover why physical action is emerging as the new driver of memory, engagement, and emotional...7 Future-Proof Experiential Trends
AI-generated content is everywhere. Making real, in-person moments more valuable than ever. Audiences now crave experiences that feel authentic, participatory, and impossible to replicate online. This quick guide breaks down seven emerging trends reshaping experiential marketing, from new forms of participation to purpose-driven impact and physical innovation. You’ll learn what’s changing, why it matters, and...