EM Sizzle Newsletter: 05.03.2024
05.03.24 Playful stunts have our attention this week. Londoners were surprised by a giant balloon of Harry Potter’s Aunt Marge, promoting Warner Bros. Studio Tour’s new exhibit. And across the pond, the 65-foot-long Hot Dog in the City installation debuted in Times Square with a burst of confetti passersby can relish daily through June 13. đˇ Photo of...
The 2024 Experiential Marketing Summit
The industry gathered for the ultimate three-day conversation at the 2024 Experiential Marketing Summit at the MGM Grand in Las Vegas, where corporate event and trade show pros explored what’s new and next, learned from a roster of brand-side event executives, addressed their top pain points, tested out technology in the Hall of Ideas and...
EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit
Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and itâs the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing...
The Brief: AI Instruments and the Impossible Ranch
This weekâs hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda âSoundZâ and lettuce-based ASMR.