Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom
Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets...
The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.
EM Agency Leader Newsletter: 12/19/2024
12.19.24 The third annual Agency Forum convened last month in New York City, with agency leaders working side-by-side to tackle challenges and exchange ideas, while taking in futurist perspectives, candid client commentary, and peer insights. Attendees participated in group huddles, and crowdsourced a roadmap for business success in 2025. Just a few of the issues...Looking Ahead: 15 Industry Forecasts & Perspectives for 2025
According to Event Marketer’s latest EventTrack study, clients will spend 10 percent more on events in 2025 than they did in 2024. How that investment in events will get spent was the question of the hour at a recent roundtable conversation hosted by Event Marketer and co-produced with partner Destination Toronto. In this year-end discussion,...