Guerrilla Events: Marshalls Takes Flash Fashion To Chicago
A three-pronged initiative started a few weeks ago is giving discount retailer Marshalls an opportunity to show off its merchandise to Chicago shoppers. The TJX Cos. chain started the effort by dressing models head-to-toe in apparel that’s available at the store and having them do everyday errands in high-traffic areas. The hook? Each piece of...
Press Events: Tag Heuer Creates Temporary Gallery For Media Launch
Tag Heuer transformed The Waterfront a New York City event space into an art gallery for a press event and launch of a touring photography exhibit. Held Sept. 13 to coincide with Fashion Week the gathering kicked off with short talks by Tag Heuer ceo Jean-Christophe Babin and actress Uma Thurman a Tag spokeswoman. Attendees...Research: Employees Say They Respond To Experiential Marketing
When it comes to influencing employees the old adage really rings true: It’s not just what you say; it’s how you say it. A just-published report reveals that live experiences are highly valued as a way to communicate with employees. Asked “What medium is most likely to influence employee behavior?” respondents in the U.S. U.K....
Sponsorship: Coors Signs Two-year Agreement With New Orleans Saints
Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component gives the company a Coors Light Cold Zone bar inside the Louisiana Superdome.