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Research: Employees Say They Respond To Experiential Marketing

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When it comes to influencing employees the old adage really rings true: It’s not just what you say; it’s how you say it. A just-published report reveals that live experiences are highly valued as…

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Luxe Events : Lincoln Entices Consumers With Culinary Experience

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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