TLC, Lifetime and Sensodyne Get Glassy-Eyed
A box truck’s a box truck, no matter how you dress it up, unless of course the truck is a dental clinic or beauty salon, or even a swimming pool. This spring, brands like Lifetime Network, Sensodyne and TLC ditched the flashy graphic wraps and instead hit the streets with custom-designed glass-enclosed mobile vehicles.
Salesforce.com’s Cloudforce Tour keeps the momentum going
So you just held your company's biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for the past eight years has brought the excitement...
BET Inspires Viewers to Vote with High-tech Tour
The BET Awards Viewers Choice Mobile Tour hit the road last month to encourage viewers to vote for their favorite music artist, visit BET.com and watch this year’s awards show held June 27. The tour kicked off on June 17 in New York City and wrapped at the awards show in Los Angeles. In between,...
The State of Solar Vehicles
Unlike the permanent panels that are placed on residential rooftops, event marketers often have to set up and tear down solar panels at their events. One way to minimize the labor is to put the panels on top of a touring vehicle to collect energy during the drive. Captured solar power eliminates the need for...