DuraZone Tour Offers Family-Friendly Activities
To generate awareness for the launch of its new weed and grass-killing product DuraZone, Bayer Advanced is visiting home improvement stores and family-friendly events in 10 markets through June 17 with the DuraZone Own Your Zone tour. The tour kicked off April 13 at the Maricopa County Fair in Phoenix, AZ, where it engaged consumers...
Broadway Nails Sets Out To ‘imPRESS’
Broadway Nails is activating the second phase of a two-pronged tour on the streets and in malls with an expanded sampling campaign to promote its imPRESS press-on manicure sets among young women ages 15 to 25. Broadway Nails, a subsidiary of Long Island-based Kiss Nails, sells the product in chain drug stores and discount retailers,...
How to Stand Out on the Show Floor
It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade show floor. And when they’re exhibiting at a major show like ConExpo-Con/Agg, where more than 2,000 suppliers to the construction industry strut their stuff at the Las Vegas Convention Center once every three years in March, the challenge is even...
Ecco Brings Bloggers to Scandinavian Hideaway
Danish shoe brand Ecco hosted a special event for fashion bloggers on April 18 at the Scandinavia House on New York City’s Park Avenue to promote the brand’s couture chops in addition to its legendary comfort. Ecco took over the upper level and outdoor balcony at the venue where it displayed its new collections and...