EMS 2012: Walmart Shares Evolving Strategies
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EMS 2012: Intel Rocks with Champagne and Dance-off
Intel didn’t just wow attendees at this year’s Event Marketing Summit once; it did it twice. Victor Torregroza, events program manager-corporate event marketing at Intel, was the first to impress audiences on April 30, the opening day of the event, with a table lined with champagne-filled flutes that attendees could grab on their way in....
EMS 2012: Beer Me, Again
Men love beer more than women love chocolate, Lesya Lysyj, cmo at Heineken and closing keynoter at the Event Marketing Summit on May 2, told the nearly 500 marketers in the room as she opened her discussion of the Heineken brand’s attack on the sinking beer category in 2011. The brand saw that, although the...
EMS 2012: SAP’s Soothsayer
The second day of the Event Marketing Summit (May 1) opened up with a keynote by Scott Schenker, vp-global events at SAP, who spoke not only as a marketer but also a visionary forecasting the future of the event marketing industry (sponsored by ewi Worldwide). With the WikiLeaks releases still fresh on folks’ minds, Schenker...