EMS 2012: Walmart Shares Evolving Strategies - Event Marketer

EMS 2012: Walmart Shares Evolving Strategies - Event Marketer

EMS 2012: Walmart Shares Evolving Strategies

Mark Henneberger, vp-shows and events at Walmart, educated Event Marketing Summit attendees on how marketers are evolving their show strategy to include pre- and post-show activities that extend the main…
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