B-to-B Events

EMS 2012: Walmart Shares Evolving Strategies

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Mark Henneberger, vp-shows and events at Walmart, educated Event Marketing Summit attendees on how marketers are evolving their show strategy to include pre- and post-show activities that extend the main…

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Things are moving fast in trade shows and events, and we love being in the middle of it all. Over the past six months, EM’s team has logged in tens of thousands of steps around top shows across the nation.… Sign in to continue reading This article is available to registered users. Email or Username […]
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