Sponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Men’s Final Four Tournament
College sports fans are their own breed, and it’s a fact sponsors took to heart during the 2025 NCAA Men’s Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B. González...
EM Sizzle Newsletter – 4/11/2025
04.11.25 Washington Capitals star Alex Ovechkin became the NHL’s all-time leader in goals, passing Wayne Gretzky’s record with his 895th during Sunday’s game against the New York Islanders. The next day, Budweiser announced its “King of Zero” campaign and sent a customized can of Budweiser Zero to each of the 28 goalies who never gave up a goal...
The Brief: Hot Dog High Teas and ‘The White Lotus’ IRL
This week’s hot takes on hot topics in experiential marketing cover Hot Dog High Teas, “The White Lotus” IRL and sweet-smelling takeovers.
Strange Encounters
At a time when streaming services are overflowing with content and movie theaters continue to see attendance down 35 percent, film and TV studios are getting more and more creative with their marketing campaigns to capture the attention of audiences. But it’s not just that they’re standing up an eye-catching billboard or an engaging pop-up,...