Hosting a Skincare Activation? Steal These Eight Tactics
Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving multibillion-dollar global skincare industry, with many younger girls crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, 61 percent of young consumers say they...
The Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.
Scientific Methods
In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the...
