Q&A: Best Practices for Creating Food Allergy-inclusive Events
Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a severe allergic reaction at a holiday event in L.A. hosted by fandom merch brand BoxLunch, food allergy safety—but most importantly, food allergy inclusivity—is in the spotlight. It’s a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research...
EM B-to-Beat: 3/26/2025
03.26.25 It’s a fine year to be in the event biz, according to the 2025 Global Forecast from Amex GBT Meetings & Events. The report revealed that 66% of meetings profs expect budgets to increase in 2025, along with a strong focus on hosting internal events, with 43% calling it their organization’s most frequent meeting...
Three Things We Loved About American Eagle’s Denim Deli in Nashville
The food and fashion worlds continue to collide, and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brand’s signature denim collection while feeding consumers a complimentary signature sandwich from Music City’s iconic Mitchell’s Deli. Designed for an extended...
The Brief: FBI Raids and a 29Rooms Revival
This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.