How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation
After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was...
EM Agency Leader Newsletter: 3/24/2025
03.24.25 From return-to-office mandates to remote workflows, no matter the side of the coin your agency lands on this year, workplace culture has entered its most challenging era. And it appears there is a lot to make up for: A Gallup 2024 poll found that employee engagement fell to an 11-year low, while Inc.’s annual CEO Survey identified “burnout”...
Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 in the rearview mirror, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs stand...EM Sizzle Newsletter – 3/21/2025
03.21.25 Lady Gaga dropped her new album “Mayhem” this month, and fans have jumped on the social media trend of recreating the “Abracadabra” music video choreography. Mastercard offered a dance class in New York City for superfans to learn the viral choreo, and to their surprise, Lady Gaga was watching behind the mirror, waiting to gift them tickets...