Inside the Acura Studio at Sundance Film Festival
As presenting sponsor of the Sundance Film Festival, Acura built an engagement hub in Park City, Utah. Called Acura Studio, it was where festivalgoers could refill water bottles, recharge their phones or kick back and relax in hopes of catching celebrities making their way to the Acura Press Room. More on Acura’s presence at Sundance...
Social Media and Events: Connecting the Dots
There are constant reminders everywhere telling us that social media is important for fully integrated event marketing success. That's a no-brainer, but what isn't as obvious is how event attendees use social media. Up until now, the questions about event social media use have been lurking under the radar, but our latest study uncovers the...
Toyota’s Fantasy Football Hall of Fame Gets Real
The Toyota Hall of Fame, which has lived online as part of Yahoo! Sports’ Fantasy Football experience since 2007, has entered the real world as part of the Yahoo! Game Day area at Levi’s Stadium in San Francisco. “Anytime you can take a digital experience that has worked as well as it has for us,...
How Pepsi’s Hyped for Halftime Serves Up Content
Live events as TV ads? It’s happening, and there’s no brand more prolific in the space than Pepsi, whose Get Hyped for Halftime campaign this year brought its event marketing literally to the millions through a blend of content running on TV and digital sites, including its own and those of its partners, all to...