February 24, 2015

The 2015 Fab 50

The top fabricators and exhibit builders serving the U.S. event industry   Official Application: The 2016 Fab 50 From Bud Light’s House of Whatever at the Super Bowl to SAP’s SAPPHIRE NOW, Intel’s booth at CES to Activision’s XP, your experiences are getting bigger and bolder. The physical structures, the actual architecture of event and...

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February 23, 2015

Fan Fest Scottsdale Scores With Sports Fans

Dick’s Sporting Goods, Coca-Cola and presenting sponsor Cox Communications were among the brands activating at Fan Fest Scottsdale at Scottsdale Fashion Square, which took place Jan. 26 to Feb. 1. The Fan Fest tapped into the excitement generated by the Super Bowl XLIX, which took place on Feb. 1 at the University of Phoenix Stadium...

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February 23, 2015

Digital Content Amps Up Ford’s College Program

Ford’s tagline is Go Further, and that’s just what the students who competed in the Ford College Ambassador Challenge do. The program, which launched in 2012, last year ran its third flight from September through December. And once again, teams of four students, this time from nine colleges, each equipped with a Ford Fusion and...

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February 23, 2015

5 Tips for Protecting Your Event Data

From retailers and banks to tech companies and Hollywood movie studios, data has been exposed as crackable, hackable and exploitable. Your event data is just as vulnerable. Here are five tips from different brand categories for keeping event data safe and secure.

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February 19, 2015

EM Video Showcase 02-25-15

Video Showcase   IN THIS ISSUE How US Airways Brings Its Credit Card to Life Tableau's 300 Feet of Projection Mapping How US Cellular Uses Augmented Reality Event Displays: Expand Your Message   Barclaycard Brings Oktoberfest Celebration to Philadelphia To promote US Airways Premier World MasterCard and new US Airways destinations, Barclaycard brought Germany to...

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