Press Event: TaylorMade Toasts Golf and Hollywood
To unveil its new R15 driver, TaylorMade Golf hosted a press event that leveraged Oscar week buzz and honored golf in film. Called “Made of Greatness,” the evening event Feb. 18 featured a drive-in movie and demo experience under the lights on the driving range at the Riviera Country Club in Pacific Palisades, CA, a...
EM Video Showcase 03-11-15
Video Showcase IN THIS ISSUE Augmented Reality Holograms Engage Fans at NBA Games Technology: Matchmaking and Real Time Attendance Tracking Footprint Envy: Learn About Top Partner Craftsmen Industries Top Presentation Solution for B-to-B Events and Conferences Augmented Reality Holograms Engage Fans at NBA Games From Radio City Rockettes to NBA All Stars, consumers...
Special Report: The 2014 Experience Design Awards
Hundreds of shops, agencies and brands from around the world submitted their best work across a dozen categories last fall, but only the 36 programs you’re about to see earned top honors.
The 3 Secrets to Throwing a Killer Event
As a marketer, you know how important it is to foster positive brand awareness. It’s your job, after all. But with today’s asymmetrical media, your job is a little tougher. People are harder to reach — and fewer engage — so you have to pull out all the stops. Thankfully, following these tips, your next...