EM All Access: 5 Minutes with FedEx’s Jason Baker
In this episode of EM All Access, FedEx Sr. Communications Specialist for Social Media Strategies Jason Baker talks about how to boost engagement through gamification… and the right hashtag.
American Express PIVOT Leverages Interactive Digital Video
Fans at NBA House in New York City over NBA All-Star Weekend got to experience American Express PIVOT, an interactive digital video experience that highlighted key players’ signature moves and their personal stories on the road to success. PIVOT is the latest example of the financial giant’s strategy of incorporating digital technology into music, golf...
Sylvia Test EM Video Showcase
Video Showcase IN THIS ISSUE AR Holograms = Big Buzz Match-Making and Real Time Attendance Tracking with Poken Profile: Partner With an Award-Winning Fabricator Engage Your Audience See how AR Holograms are fascinating fans in Oklahoma City. From Radio City Rockettes to NBA All Stars, consumers love interacting with AR holograms via Radiant’s...
Press Event: TaylorMade Toasts Golf and Hollywood
To unveil its new R15 driver, TaylorMade Golf hosted a press event that leveraged Oscar week buzz and honored golf in film. Called “Made of Greatness,” the evening event Feb. 18 featured a drive-in movie and demo experience under the lights on the driving range at the Riviera Country Club in Pacific Palisades, CA, a...