NatGeo’s ‘Escape The Cold’ Activation at SXSW
What is it like living day-to-day in the remote Alaskan wilderness? Those at South by Southwest in Austin March 14-16 got a little taste of it thanks to National Geographic Channel, which promoted the season premiere of hits series “Life Below Zero” with a chilly activation. Groups of six participants at a time entered one...
5 Ways to Improve the RFP Process
Request-for-proposals (RFP) have been around forever. An RFP is an important step for a brand to gauge the talent and capabilities of potential partners. And for those partners, an RFP is a chance to wow potential clients and build valuable business relationships. Here are 5 ways in which brands can increase efficiency and ensure that...
EM Video Showcase 03-25-15
Video Showcase IN THIS ISSUE Case Study: How WakaWaka Brought Its Products to Life Using Tech: The Power of an Event Management System Shipments: How to Safely Load, Ship, Unload, Repeat Invite: We Want Your Video in This Spot Next Month WakaWaka Lights Up CES with Lifesaving Solar-Powered Gadgets WakaWaka is a mission-driven...
Audi’s Airport Drive Simulation Takes Travelers To Vail
Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s Dome of Quattro installation, a set-up that involved two giant geodesic domes, an Audi S3 and a 360-degree virtual drive simulation to Vail. The 16-week experience, which took place in the airport’s central Great Hall, showcased the brand’s ski heritage,...