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Experiential

03.19.15

B-TO-B EVENTS
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EVENT TECHNOLOGY
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An Access Intelligence Publication

TaylorMade Golf's Press Event Toasts Hollywood
Golf and Hollywood are good friends. Think "Happy Gilmore," "Tin Cup," and, of course, "Caddyshack." To celebrate that connection, and draw a little buzz beyond the traditional golf media, TaylorMade Golf hosted a demo night to promote its R15 driver at the famed Riviera Country Club, where many movies are filmed. Take a look at this press event strategy, a "drive-in movie" on the driving range during the PGA Tour.MORE
 
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Johnsonville's Rush Hour Strategy 
Inside a pilot program that had commuters on Atlanta's MARTA rail system smelling, and tasting, Johnsonville sausage morning and night. MORE
Eight Hours... Thousands Of 'Snugs'
How Sun Products' Snuggle brand gave chilly New Yorkers the warm and fuzzies—and set its sights on a Guinness World Record. MORE
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All-Star Weekend Digital Interactives 
American Express PIVOT's experience let fans interact with life-size NBA players via screens and state-of-the-art wraparound cameras. MORE
Five Tips On Podcasting For Events
Podcasting is one of the oldest digital content mediums on the internet, but it has lately been experiencing a renaissance. MORE
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