April 1, 2015

Mophie Enlists St. Bernards for a SXSW Social Stunt

Mophie leveraged the help of the iconic St. Bernard dog to generate some pretty adorable brand awareness with a social stunt at South by Southwest in Austin, March 13-15. Partnering with the St. Bernard Rescue Foundation and a team of St. Bernards, a breed from the Swiss Alps originally bred for rescue, the mobile battery...

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March 31, 2015

Amex Promotes Ski Retreats With Airport Lounges

American Express is growing its network of Centurion airport lounges, and to get the word out to its ski-loving cardmembers, the company in March opened a Centurion Lounge pop-up in Deer Valley. The idea behind the installation, which was open from March 6 to 22, was to familiarize cardmembers with the lounges, which are located...

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March 30, 2015

About Our Lists

Every year, we offer the industry’s most comprehensive listings to help event professionals determine who to hire and where to work Get notified when call for submissions opens for all of our listings. Sign up to receive EM updates here. The It List Now in its 24th year, the It List is an annual editorial...

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March 30, 2015

About Our Live Events

Experiential Marketing Summit The world’s largest conference on experiential marketing. Attended by event marketers, planners, show organizers and more, and powered by a speaking faculty from the world’s leading brands–the Summit delivers the most mission-critical trends and best practices available on face-to-face marketing.    

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March 28, 2015

NAIAS 2015: Inside Detroit’s Really Big Show

Dazzling car exhibits at NAIAS 2015 engage the industry, press and public More than 40 new cars were revealed at the North American International Auto Show in Detroit, which opened to the press on Jan. 12 at the Cobo Center. The new models, along with exotic sports cars, pickup trucks and a host of other...

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