15 Content Marketing Pieces From Live Events
If you aren’t into content marketing, you’re missing one of the marketing world's biggest trends…ever. Here are 15 types of content that can be easily extracted from events and used across the entire marketing mix.
The Rise of the Chief Experience Officer
A recent Adweek article questioned whether the era of the CMO is over “as customer experience trumps traditional branding in delivering commercial performance.” While the role of the CMO has been radically changing in light of technology, we don’t believe it’s obsolete just yet.
Igniting Conversations and Boosting Networking: Download Confirmation
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Withings Dances In The Streets of Austin At SXSWi
With its new Activite Pop activity tracking device slated to launch in late March at Best Buy and online, Withings took a three-pronged experiential approach to connecting with digitally savvy attendees at SXSWi. From street teams, to dance classes to a “silent disco” at Mashable House, the brand integrated itself into the informal, party atmosphere...