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Heineken Snapchats with Fans at Coachella
For its 13th year as official malt beverage sponsor of the Coachella Valley Music and Arts Festival, Heineken traded in its signature on-site domes for Heineken House, a hub where consumers experienced collaborations across music, food and art. In a “beer brand first,” Heineken leveraged Snapchat, the wildly popular social photo-sharing platform, to tease live...
How to Leverage the Guinness World Records
Miley Cyrus twerking onstage at the 2013 VMAs had nothing over FUSE, the cable network that last September had 350 people twerking simultaneously in New York City’s Herald Square to promote the launch of Big Freedia’s “Queen of Bounce” TV show. The event achieved 88 broadcast hits and made three New York dailies, including the...
Network Nails the 20-Minute Power Nap
To promote its new series “The Strain,” a thriller based on a book trilogy and comic adaptation about a mysterious viral outbreak, FX activated The Strain Transformation Station at the South by Southwest Film,Music and Interactive Festival. The space, located downtown on Congress Avenue, featured 10 “pods” that festivalgoers could reserve for 20-minute power naps....
FX Warms Up ‘Fargo’ Fans with a Crocheted Bus
Yes. You read that right—a crocheted bus. To create awareness for the network premiere of its original series “Fargo,” which is based on the Academy Award-winning feature film and debuted on the network on April 15, FX wrapped a classic double-decker bus in handcrafted crochet work and sent it out through New York City streets...