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NatGeo Prepares Fairgoers for Doomsday
To drive tune-in for the new season of “Doomsday Preppers,” National Geographic Channel spent 10 days at the State Fair of Texas in October with an obstacle course that showcased survival tactics viewers would see on the show (the fair officially ran Sept. 27 through Oct. 20). Now in its third season, the series follows...
Pop-Ups Reveal Kipling’s Whimsical Side
Kipling, the handbag and accessories collection that takes its name and inspiration from author Rudyard Kipling and his “Jungle Book” monkey character, on November 12 launched a three-day pop-up store in New York City to drive awareness of its new monogrammed products and the whimsical spirit behind the brand. Additional December activations will take place...
How SugarCRM Disrupted Dreamforce
CRM solution provider SugarCRM executed a series of guerrilla marketing experiences at Dreamforce, the biggest cloud-computing event of the year, which took place at the Moscone Center in San Francisco from Nov. 18 to 21. The program centered around an Escape Dreamforce promotion that touted its CRM tool for businesses and an Escape from Dreamforce...
Lord & Taylor Brings Big Apple Flair to Boca
In a bid to connect with New York transplants living in South Florida and to celebrate the grand opening of its new location in Boca Raton’s Mizner Park, the retailer Lord & Taylor brought a taste of New York City to mall patrons there. An authentic Nuts4Nuts cart and a pretzel cart that served attendees...