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Three Lessons On Event Marketing To Women
There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that women, as the dominant drivers of our consumer economy, account for $7 trillion of annual spending in the U.S. and more than $20 trillion globally. Another trend, says Sam Ellison...
Bacardi CMO Dima Ivanov Talks Reinventing The Iconic Rum Brand
With 20 years in consumer marketing roles, eight of them at Bacardi, Dima Ivanov knows a thing or two about marketing—and rum. In January this year, the 38-year-old became cmo of the privately held spirits company and president of Bacardi Global Brands where he oversees worldwide marketing. Before that he served as managing director for...
Inside Wellness Activations at Amgen Tour of California
As title sponsor of the 2015 Amgen Tour of California for a 10th year, Amgen, a biopharmaceutical company, deployed wellness activations at stops along the cycling route in the fan experience called the Lifestyle Festival. The race (owned by AEG) kicked off May 8 in Sacramento, traveling along California’s most recognizable roadways, highways and coastline...
Guerrilla Stunt: Fruit of the Loom Unleashes Models
Fruit of the Loom last month promoted its no ride-up boxer briefs by creating a fictitious brand of plastic pants that showcased the benefits of its undergarments. The spoof campaign, which was designed to poke fun at underwear brands that use sex appeal to sell their products, began with a TV spot demonstrating how Fruit...