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Inside Kia’s All-Fabric Booth Design at NYIAS
Call it serendipity. Call it bad luck. Call it fate. However you label it, the booth design space assigned to Kia at this year’s New York International Auto Show was not what the brand expected. With its current kit, Kia requires a space that reaches 16 feet high at any given vehicle expo. But when...
The Full Recap: 35 Tips And Insights From EMS 2015
The Experiential Marketing Summit kicked off this year with a few out-of-the-box activities designed to show off our beautiful host city of San Francisco—and give event marketers that all-too-rare opportunity to hang out with one another and not be working on an event. At 6:30 a.m. on Monday, May 11, more than 17 intrepid attendees...
EM All Access: 8 Minutes with Heineken’s Pattie Falch
In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences.
Southwest Airlines Hosts Live In-Flight Entertainment
There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid-air, literally. Its most recent, a performance this past April by indie rock band the Black Cadillacs to introduce its non-stop service from Dallas to Memphis as part of its Live at 35 program,...