Featured
The 2015 It List is Here… Top 100 Event Agencies
There are a lot of lists out there. But if you’re an experiential marketer, there’s only one that counts. And you’re lookin’ at it. Thirteen years ago we started our It List to help event departments across the country better navigate a burgeoning industry—and its growing agency landscape. We curated our recommendations and then categorized the...
Watch JetBlue’s Digital Stunt Come to Life
JetBlue over one weekend in May pulled the old switcheroo on New Yorkers, capturing their attention with a virtual storefront experience featuring a “digital” crewmember—who ultimately revealed she was interacting with them live and in the flesh from inside the building. Leveraging disruptive storefront technology in Manhattan’s Chelsea neighborhood, JetBlue’s A Better Wingman activation employed...
Surrounded by Millennials, Brands Score Big at Bonnaroo
The venerable camping music festival outside Nashville serves up authenticity and positivity If there’s one obvious sentiment at Bonnaroo, it’s that people are happy. Event staffers are happy. Campers, waiting in long lines and hauling in equipment for the four-day music and arts festival, are happy. And from what we saw, the brands activating...
Mountain High Yoghurt Takes Sampling Events To New Heights
Mountain High Yoghurt is taking sampling up a notch with an eight-week tour throughout California that incorporates content creation, social amplification and engagement in a consumer-centric experience. The tour, which is visiting fairs, festivals, house and garden shows and making retail stops, is housed in a food truck with an awning that shades a family-friendly...