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Citi Gets Social at Taste of the Nation Events
Citi wants to be known for its “hero moments” that offer cardmembers the inside track to entertainment, sports and culinary experiences. Through an alliance with Taste of the Nation, a series of culinary events cooked up by the charity Share Our Strength, Citi is dishing out more than tasty tidbits and delicious drinks to its...
HP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup
To announce its “reinvented” lineup of printers and “Printing Reinvented” tagline, HP needed an event as big and bold as the news itself. And this past March, at Lisbon’s imposing MEO Arena, it did just that with a once-in-a-decade product launch that through 3D, hypergraphics and a novel use of video took its audience inside...
Heineken’s Kinetic Dance Floor Lights up Coachella
With a kinetic dance floor generating power for the experience, Heineken threw a lively house party at Coachella in its Heineken House. The activation, which included live shows and historical touches, marked Heineken’s 15th year as official malt beverage sponsor of the arts and music festival in Indio, CA, (April 15-17, 22-14). Heineken House offered...
Inside Perrier’s Daytime Dance Party in NYC
It was a cold, dreary February day in New York City but inside the Marquee nightclub, downtown on 10th Ave., you’d never know that. And from the glow sticks flashing in the darkened space and the dj’s sounds pumping through the air, you’d never know that it was mid-afternoon on a workday, either. Flavorpill Presents:...