Featured
Watch: Inside The Experience by Dell Lounge at SXSW
Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.
Watch: NBC’s ‘Best Feb Ever’ Mystery Box Stunts Unveil Big Surprises
To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl and the Winter Olympics—NBC unveiled a gigantic mystery box in four cities to deliver on its aspirational campaign name: “Best Feb Ever.”
Going Solo: What Drives Brands to Take the Leap into Proprietary Events
Most event marketers have enjoyed the benefits of sponsoring a vibrant event. Maybe a music festival that attracts the millennial audience they’re trying to reach, or a sporting event that draws thousands into a stadium—and their on-site activation.
Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience
ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days, it’s safe to say the network is on to something when it comes to engaging fans. To learn more about the strategy behind ABC’s Southby presence, we...