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Winners List Unveiled: Results From the 2018 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2018 Ex Awards across all 24 categories, spanning every type of brand experience. Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at...
SAMCOM 2018: Three Ways AB InBev Turned a Sales Conference Into an Unforgettable Experience
Each year, Anheuser-Busch InBev (AB InBev) dedicates three days to showcasing its strategy for the year ahead, raising a glass to the past year’s successes and energizing the thousands of employees and wholesaler partners in attendance around the future of its brands. It’s an event that has traditionally been infused with experiential elements, but this...
Uber Built a Replica of Manchester United’s Old Trafford for Fans in India
Soccer aficionados are some of the most passionate fans on the globe. But despite the undying loyalty they hold for their teams, very few of them get to experience the sights and sounds of the actual stadiums. That’s where Uber saw an opportunity to deliver fans and people closer to their passions. As the official...
Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey
Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached...