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Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers
Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable. Most...
Stunts: FX Deploys ‘Dave Drops’ to Surprise and Delight Fans of its Hit Comedy
The goal for promoting season two of the FX comedy “Dave” was to bring Dave directly to the fans. What the fans didn’t know, however, was that Dave would come to them standing atop a 50-foot drone or on a video screen that popped up from a furry anteater on wheels. The “Dave Drops” stunt...
Cause Marketing: Save the Children’s Mobile Tour Provides Kids with Hands-on Education, Resources
They say if you don’t use it you lose it, so to keep underserved kids engaged in learning and prepare them for the upcoming school year while they’re on summer vacation, Save the Children has taken its youth reading campaign on the road. With help from brand partners T.J.Maxx, SC Johnson and Nickelodeon, the organization...
How Major Fall Conferences are Betting on the Return of In-person Attendance
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Others—like Salesforce—see it as an opportunity to reset and come back...