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Social Distancing: 10 Ideas for Engaging Consumer Audiences
The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to...
Three Digital Platforms That Turn Fans into Brand Ambassadors
How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers,...
Six Strategies for Transforming Live Event Campaigns into Digital Experiences
AI tech company GumGum had big event plans for 2020. From activations and panels prepared for SXSW, to a fleet of yachts lined up for Cannes, the brand was ready to shatter its year-over-year event goals and rein in new audiences. All of that, of course, had to change in the wake of the coronavirus...
This ‘CBD’ Dispensary Offered Butter Micro-dosing and Cheese for any Mood
CBD dispensaries are opening up across the country as modern apothecaries offering an array of cannabidiol-based treatments and products for consumers. In a playful spin on the cannabis and CBD space, Real California Milk activated a CBD—that is, California Based Dairy—Dispensary in Venice, CA. The pop-up, which opened for one day on Feb. 22, served...